Kelley Matthews did some research on Pinterest for us and gave a very informative talk about the great benefits of Pinterest for our businesses. – click the on the information for a pdf and the full document.
The Niwot Cougars Football Team is holding their annual fundraising Golf Tournament on 8/8. They would love any donation for the raffle, or if you would like to sponsor a hole, you would get your sign posted at the hole. Any promo materials you would like to include would be added to the gift bags handed out to each player. Click the image to get a copy of the registration form.
Take a Chair Ladies is proud to support Cameras for Kibera.
Here is a recent article that has some good information about pay per click marketing and how it works. Kelley Matthews from KelleyMatthewsDesigns.com shared this article at our meeting today. Take a Chair Ladies is a Professional Women’s group devoted to expanding our businesses through referrals, mutual support and education.
Please click here for the article on pay-per-click marketing by Portent.com
Collect email addresses in-store
1. Paper sign-up sheet
Keep it simple. Sometimes a paper sign-up sheet is the best way to go.
2. Ask face-to-face
Just having a sign-up form available won’t always be enough. Train yourself and your employees to always ask prospective contacts to sign up.
3. Look at your database
Don’t overlook the obvious. You probably already have a database of contacts who would love to join your list. Ask them to sign up.
4. Ask family and friends
Look to your personal network to help kick-start your list growth.
5. Use a fish bowl
Put a fishbowl on your counter and give customers an incentive to drop in their business cards to join your list.
Note: Be sure to let people know they’ll be receiving future emails from you as well.
6. Ask over the phone
Having a great phone conversation with a customer or supporter? Keep the conversation going by asking them to join your email list.
7. Use signs & sandwich boards
Using a sidewalk sign or sandwich board to bring in foot traffic? Tell passersby about all the great info, discounts, and news they’ll find by signing up for your emails.
8. Use your in-store WiFi
Using a tool like SocialSign.in, which integrates with your Constant Contact account, lets you expose your email list to customers when they access your WiFi network.
Cover your online touch points
9. Add a sign-up form to your website
Constant Contact customers can embed an email sign-up form on their website and collect emails from people who visit your site. Give your sign-up form plenty of visibility by putting it on every page.
10. Create a “reasons to sign-up page”
Ask your current contacts why they enjoy your emails and then create a page on your website highlighting the biggest benefits of signing up.
11. Add it to your blog
If someone enjoys what you have to say on your blog, there’s a good chance they’d want to see your updates in their inbox.
12. Experiment with pop-ups
There are a number of non-intrusive tools you can use to promote your email list on your website or blog with a popup message. Tools like Privy integrate with your Constant Contact account, making it quick and easy to grow your list.
13. Guest blog
Writing for other blogs is a great way to get in front of a new audience. Include a link to your sign-up form in your author bio. If people like your post, they’ll want to get more information from you.
14. Use online payment forms
Collect email addresses when people are making a purchase. Be sure to indicate they’re opting-in to receive future emails from you.
15. Add it to your online listings
Keep your listings on sites like Yelp, TripAdvisor, and Google up-to-date and provide a link to join your email list.
16. Host a podcast
Start a podcast and encourage listeners to subscribe to your email list to find out about upcoming episodes.
17. Try an online survey
Add a sign-up link to your next online survey. Let people share their feedback and join your email list.
18. Book appointments online
Are you giving clients the ability to schedule and book appointments online? Offer a convenient way for people to join your email list when signing up.
Constant Contact offers integrations with tools like MINDBODY, which allows you to grow your list and keep your database organized.
19. Invest in digital advertising
If you’re already using ads to drive people back to your website, make sure that you’re sending people to a page where they can easily opt-in to join your email list.
20. Collect donations and email addresses online
If your organization collects donations online, ask donors and volunteers to join your list to stay up-to-date with your latest news and announcements.
Use social media
21. Add a sign-up form to your Facebook Page
Make it easy for fans to join your list by adding a sign-up form to your Facebook Page.
22. Tweet it
Twitter is a high volume social network, which means you can tweet about your email list on a regular basis without overwhelming your audience. You should also post about your email list on your other social networks, but less frequently than you would on Twitter.
23. Update your Facebook Cover Photo
You can now include a call to action on the Cover Photo of your Facebook Page. Have some fun with it and ask people to join your list.
24. Use the Facebook CTA Button
Facebook’s call-to-action feature lets you add a button to the top of your Facebook Page, which can link to a page on your website or to your online sign-up form.
25. Run a Facebook Ad
Supercharge your Facebook list growth with a Facebook Ad. Add new fans and new subscribers by driving people to your Facebook sign-up form.
26. Use your YouTube channel
Talk about your emails in a video and tell people where to sign up.
27. Participate in LinkedIn Groups
When appropriate, let members of the same LinkedIn Groups know about your email list.
28. Join a Google+ Community
Like LinkedIn Groups, Google+ Communities are the place Google+ users go to find information relevant to them. Share your latest email and ask members to join your list.
29. Use Twitter Lead Generation Cards
With Twitter Lead Generation Cards, you can pay to promote your content to a wider audience and let people share their information right within their Twitter stream.
30. Add a link to your social bios
Allow social connections to easily find your email sign-up form by linking to it in your profiles. Try it on Facebook, Twitter, LinkedIn, Pinterest, or Google+.
31. Sample content on Pinterest
Create a board on Pinterest and “pin” your email newsletter right when it comes out! Use an image from your email or take a screenshot of your entire newsletter to give readers a preview of your content.
32. Try it on Instagram
You can add a link to your bio on Instagram and can also add a shortened link to your photo captions and encourage people to copy and paste the link into their web browser.
Use your existing emails
33. Add a sign-up link to your regular emails
You never know how people are going to find your emails. When new readers find them, make sure they have a way to sign up.
34. Make it easy to share emails
Sometimes, the best way to grow your list is to extend the reach of your emails. Add social share buttons to make it easy for people to share your emails on their social networks.
35. Encourage people to forward
Add a “forward to a friend” button to your emails to help you reach your next subscribers.
36. Add a sign-up link to your email signature
Get more exposure for your email list by including a link in your regular emails.
37. Share your emails on your own
Show your fans and followers what they’re missing by sharing your latest newsletters and announcements on social media. Remember to include a link to sign up in the emails that you share.
38. Collect new contacts from your phone
Use the Constant Contact mobile app to collect email addresses right from your smartphone or tablet.
39. Collect emails via text
To simplify the process, consider trying a tool like Constant Contact’s Text-to-Join feature, which lets people subscribe via text message from their mobile device.
40. Use a QR code
Add a QR code to a flyer, poster, or brochure and make it easy for people to scan-to-join your email list.
41. Use a tablet
Setup a tablet in your store or at events to make it convenient for people to join your list.
Don’t forget about print
42. Include with your receipts
Many restaurants will include a sign-up card along with the bill for people to fill out to join their email list. Look for ways to include information about your email list on, or with, the receipts that you provide customers.
43. Use your business card
Work with your business card supplier to add a QR code with a call-to-action to join your email list.
44. Use a print ad
Get the most out of your print advertising investment. Tell people to visit your website and join your list.
45. Use a brochure
Giving out flyers, brochures, or pamphlets at your store or office? Let people know your emails are the best source for up-to date information.
46. Use your menu
Own a restaurant? Add a QR code on your menu and let people join your email list at the table.
47. Use a postcard
Boston-area restaurant In a Pickle puts postcards on tables in their dining room and invites customers to “join the club.”
Plan and attend events
48. Collect registrations online
Stay in touch before, during, and after your event by collecting email addresses when people register for your event.
49. Collect email addresses at your event
Collect email addresses at your event with a paper sign-up sheet, QR code, or even via text-message.
50. Book a speaking engagement
If people are interested in what you have to say, there’s a good chance they’ll be interested in what you write in your emails. Let people know you have a resource they can sign up to receive.
51. Sponsor an event
Work with other businesses and organizations in your community to host an event. It’s a great way to introduce your business (and your email list) to a whole new audience.
52. Host a webinar
Take your events online and offer training or free education with an online webinar. Many webinar hosting platforms will let you add an optional field to your registration form to collect addresses for your email list.
Create a compelling offer
53. Start a loyalty program
Look for ways to reward your customers and grow your email list in the process!
54. Start a birthday club
Create a club to celebrate your customers’ birthdays and grow your email list. Use can store customer birthdays in your Constant Contact account and send a special offer to customers during their birthday month.
55. Offer a coupon
Offer a coupon to new subscribers that can be redeemed in-store. This is a great way to capture new email addresses and generate repeat business.
56. Use a piece of content
Offer up a great piece of content — like a whitepaper, eBook, or guide — to entice people to join your list.
57. Offer an incentive to employees
Get your employees excited about growing your email list. Offer a prize to the employee who collects the most email addresses.
58. Offer free training
Use the great education you already have available to generate new leads for your business. With a tool like Autoresponder from Constant Contact, you can setup a series of automated emails to automatically deliver your education to people who sign up. This is a simple way to setup a training course that current and potential customers can benefit from.
See how Tallega Software uses Autoresponder to build relationships with new email subscribers.
59. Run an in-store raffle
Raffle off a prize your customers will love and collect email addresses in the process.
Note: Always let people know they’ll also be joining your email list and receiving follow-up emails from you.
60. Host a Facebook sweepstakes
With a tool like Constant Contact’s Facebook Fan Promotion campaign, you can run a contest on Facebook and collect email addresses in the process.
61. Partner with a non-competing business
Come up with a free resource or piece of education that you could provide other, non-competing businesses, to offer their clients on your behalf. By providing value to their audience, you’ll be able to develop new partnerships and reach new audienc
Building a website is a challenge for all new and existing businesses. Without one, you will probably not be found by your new or existing customers. An existing customer may need to know your hours of operation, or a phone number, or just some more information about your business. New customers are more likely to look to the web to find a product or service that they require. There they can find reviews and suggestions about your product or service.
The responsive website will help you with search engine optimization and make your site viewable to all users. If this is done right, it will have an easy navigation menu with contact information in a prominent spot. People will be able to view any information from your site or give you a call to find out a question they may have. It will also have a moving map for your customers with an internet/gps ready phone. They can use the moving map to locate your business easily.
This is a different concept, that is used by businesses to make it easier for their customers. Using a mobile app can make it easier to access your bank account, calculate values for real estate, etc. You can have a mobile app built if you are wanting something specific for your phone that makes it easier for your customer. My personal opinion on the mobile app is that it is great for your bank, or airline or big business that needs something specific for a phone. However, a good responsive design for a business should work well on the phone to get people the information they need about your business if you have a storefront, or if your service or product is something they can purchase through the web. I believe that the less confusion you give your customer or potential customer the better. Everything should be as easy as possible and should be consistent through the web. If your website provides a function, your mobile app should provide that same function, basically in the same way to make it easy for the user if they are on their phone, or on their desktop.
The first book I read after I started my business was called “Don’t Make Me Think” I believe this concept of not making your user have to “figure” out what you want them to do is the best way to build a website, and it will allow them to feel comfortable with your ability to provide them the service or product that you have to offer.
I have worked with customers and business owners, and people of all abilities. Ease of use is by far the most important feature of your website. Searchability is extremely important as well. Using a wordpress responsive website to build your business will be an excellent stepping stone on your way to a successful business. Please give me a call if you have questions about a new or existing website. Visit my site at www.longspeakweb.com or come visit us at our regular meeting for Take a Chair Ladies and see how we can help each other through education and networking.
This week Pam and Vickie will be speaking.
COLOR THERAPY – Vickie McClane – Yoga Instructor
Learn some simple ways to balance your energy, soothe emotions and enhance creativity through the use of color. Each rainbow color relates to one of the 7 energy centers of the body known as the Chakras. If you feel unbalanced in one of your Chakras you may achieve some relief through the use of color – wearing it, eating it, drinking it, visualizing it, decorating with it – the sky’s the limit!!
10 minute presentation offered by Vickie McLane, E-RYT 200, CYKF, RD
I have found that google adwords is a great way to jump start your ranking on google listings. Make sure you have all your SEO pieces in place and then get a good campaign going. You can choose how much you want to spend each day and let google do the bidding for you. Your ad will show until your maximum for the day is reached. You are able to pause a campaign at any time, and start it back, or delete it and start a new one. Your ads can go to a specific page in your website so you are able to target certain keywords within your site. I can help you set it up and/or help you keep it maintained. You will be able to see a lot of information about the people who are visiting your site by looking at where they are from, and even what type of computer/phone they are using to view your site. Give me a call if you need any assistance getting your site noticed on the web. Visit my site at www.longspeakweb.com